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The Value Stack
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Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.
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Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.
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Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.
The Stakes Section
Here’s where we show customers that we
understand their problem and what are the
consequences they’ll face if they don’t solve it. . We
don’t want to be too negative, but we must remind
them of their current situation and the cost of not
taking action to solve their problem.
The Value Proposition
Now we hit them with the value. What exactly do
you offer?
But remember, it’s not just about listing stuff—it’s
about showing how this solves their problem.
Connect your services to their pain points, and keep
it visually appealing with icons and images.
The Value Proposition
Now we hit them with the value. What exactly do
you offer?
But remember, it’s not just about listing stuff—it’s
about showing how this solves their problem.
Connect your services to their pain points, and keep
it visually appealing with icons and images.
The Value Proposition
Now we hit them with the value. What exactly do
you offer?
But remember, it’s not just about listing stuff—it’s
about showing how this solves their problem.
Connect your services to their pain points, and keep
it visually appealing with icons and images.
The Guide Section
This is where you build trust. You need to prove to your
customers that you’re the guide that can lead them to
success.
Show empathy (e.g. we understand how hard it
is...etc), share testimonials, and highlight your
authority—why should they trust you?
Maybe you’ve worked with big names or have glowing
reviews. Use that to your advantage here, but make
sure you’re showing your authority without bragging
about yourself.
Example product title
Share
The Plan Section
This section is about showing your customer how simple it
is to do business with you, making it a no-brainer to move
forward.
Achieve Results.
Make that third step a clear success story—something
positive that shows them what’s waiting on the other side
when they work with you.
The Explanatory Paragraph
If they want to dive deeper, give them a clear, detailed
paragraph about what your business does, how it helps, and
why it’s the best solution. Use SEO keywords, but don’t let it
get boring or too long.
Here’s an example of how to structure your paragraph:
At (your company name) we know you are the kind of person
who wants to be (aspirational identity / what kind of
person do they want to become).
In order to be that way, you need (as it relates to your
service what does your customer want). The problem is
(what’s the physical problem holding them back?), which
makes you feel (how does the problem make them feel?).
We believe (why is it just plain wrong that anybody should
have to deal with that problem?). We understand that
(include an empathetic statement). That is why we
(demonstrated your competency to solve their problem).
Here’s how it works (what’s your three step plan: step1,2,3).
So (call them to action), so you can stop (what negative
thing will happen or continue to happen if they don’t
order?) and start